
Recently, Todd Davis, the CEO of LifeLock announced an upcoming release of new technology to fight fraud in real time, thus offering even better identity theft protection. According to Mr. Davis, this new technology will provide better and broader protection to their clients. It will include doing deep forensic analysis of the entire credit network, by monitoring millions of data sources, including retailers, banks, mortgage lenders, utilities and auto lenders. Additionally, this is considerably more than the credit bureaus monitor. This new system will replace fraud alerts, while they will continue to offer their suite of identity theft protection services including WalletLock, eRecon TrueAddress and the $1 million total service guarantee.
As criminals become increasing sly by devising more complex schemes to defraud people, this improved technology is important in continuing to protect consumers. This clearly shows LifeLock commitment to providing the best service to their clients. Since 2005, LifeLock has been the industry leader in identity theft protection and it appears they will continue to be the leader. They protect over 1.5 million people now and continue to grow everyday.
Go ahead and compare LifeLock with the other identity theft protection services, because as a smart consumer you should. But, at the end of the day you will come to realize that LifeLock is the industry leader for a reason.

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LifeLock is a great identity theft prevention service at a great price. As a special offer for visitors to NextAdvisor.com, you can now get 30 days free AND $11 off the price of the service, paying just $9 per month or $99 per year after your free trial. You must click the link from our site to get this special promotion.
LifeLock is a preventative service that monitors your identity and alerts you by email, postal mail and/or phone whenever they detect that your personal information is used to open new credit cards, wireless services, retail credits, utilities, check orders/reorders, mortgage loans, auto loans, and non-credit related payday loans. If you discover that there has been an attempt to open a fraudulent account in your name then a member of LifeLock’s remediation team will work with you to get the situation resolved free of charge. Since most identity theft occurs when thieves use your personal information to open new credit accounts (credit cards, bank accounts, phone accounts, etc.), LifeLock aims to prevent identity theft by stopping the fraudulent accounts from being opened in the first place. LifeLock also offers an excellent solution to protect children from identity theft. Child identity theft is an even faster growing crime than identity theft against adults. The CEO of LifeLock stands behind his product so firmly that he will gladly hand out his social security number on the website. While it is a great testimony for his service, we don’t recommend you try it at home!
In addition to advance monitoring of new accounts opened in your name, LifeLock sends you a 3-bureau credit report annually at the time of the anniversary of your sign up with the company. LifeLock also reduces pre-approved credit offers and junk mail with your name on it from circulating, thereby reducing your chance of having your identity stolen. LifeLock recently added a new feature that is included in their service called WalletLock, which we think is excellent. If your wallet is ever stolen, you just call LifeLock and speak to a WalletLock specialist, who will contact each credit card, bank or document issuing company, cancel your affected accounts and complete the paperwork and steps necessary to replace your lost documents, including your credit/debit cards, driver’s license, social security card, insurance cards, checkbook – even travelers checks – at no additional cost. LifeLock recently added two new services included in your membership to further protect you. The first, eRecon, monitors the internet’s black markets for any use of your credit card numbers, driver’s license, social security number and email. The second, TrueAddress, notifies you if your address has been changed in any national databases, a common tactic of identity thieves. LifeLock’s guarantee is one of the best out of any of the top companies for identity protection, and it is clearly stated on their website. They guarantee your good name up to $1 million if your identity is ever stolen. While this guarantee is great, direct monetary losses from identity theft are almost always much smaller since you are not legally responsible for paying any fraudulent debt a thief accumulated. The real cost of identity theft is the loss of ability to get credit for an extended period of time, the time and effort it takes to restore your good name, and many other adverse consequences that can even include mistaken incarceration.
Signing up was quick for us, and after two screens the company clearly labeled what we could expect from our account over the next year or so. Upon contacting customer service by phone with some questions, we didn’t have to wait more than a moment for someone to pick up the phone, and they are available 24/7 for any questions or problems. LifeLock offers both monthly and yearly payment options for individuals and families, as well as a business-class service. Overall, LifeLock is a pioneer in identity theft protection and still offers one of the best values for identity theft prevention.

